Should I attach my pitch deck?

Many founders link a short deck or offer to send it. A link lets you see whether it was opened and keeps the first email light. Follow the investor's stated preference if they publish one.

Can I cold email investors without traction?

Yes, especially at pre-seed. Replace traction with the strongest evidence you have: pilots, letters of intent, a waitlist, or relevant founder experience.

Can I use this as a forwardable intro email?

Yes. Ask a mutual contact to forward it — the short, self-contained format is exactly what investors expect in a forwardable intro.

Cold Email to Investors

Investors read a lot of cold emails, and they decide quickly. The ones that get a reply make three things obvious within a few seconds: what the company does in plain words, why it's working (traction), and why this particular investor is a good fit. Long origin stories, market-size slides pasted into the email and vague claims like "we're disrupting a $50B market" all make the decision easier — in the wrong direction.

This preset writes investor intro emails in under 130 words. It covers the one-line description, your real metrics, the fit with the investor's thesis or portfolio, and a clear ask for a call. It never invents numbers, so include your traction — revenue, growth, users, pilots, retention — in the input. Also mention the round you're raising and anything specific about the investor that makes them the right person.

If a founder from the investor's portfolio knows your work, mention it in the input — one line about a shared connection often moves a cold email to the top of the pile.

Who are you emailing and what do you want?

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Tone

Result

The result will appear here.

Example: Investor intro email

Settings: Direct

Input

Cold email to Amira, partner at a climate-focused pre-seed fund. We help apartment buildings cut heating energy with smart radiator valves. 3 paid pilots, 22% average energy savings. Raising $800k pre-seed.

Result

Subject: 22% heating savings in apartment buildings — pre-seed Hi Amira, Given your fund's focus on building decarbonisation, I thought Thermly might be relevant. We retrofit apartment buildings with smart radiator valves that cut heating energy without tenants changing anything. We have three paid pilots running, with 22% average energy savings so far. We're raising an $800k pre-seed round to roll out to our first 20 buildings. Would you be open to a 20-minute call to see if it fits your thesis? Best, Jonas Weber Thermly — thermly.io

Tips

Lead with your best number
Revenue, growth rate or a striking pilot result — put it in the subject line or the first two sentences.
Research the fit
Mention a portfolio company, a thesis or a post the investor wrote. It shows you're not sending the same email to 500 funds.
Prefer a warm intro when possible
Cold emails can work, but a founder from their portfolio forwarding your note works better. You can use this email as the forwardable blurb.

Frequently Asked Questions

Should I attach my pitch deck?: Many founders link a short deck or offer to send it. A link lets you see whether it was opened and keeps the first email light. Follow the investor's stated preference if they publish one.
Can I cold email investors without traction?: Yes, especially at pre-seed. Replace traction with the strongest evidence you have: pilots, letters of intent, a waitlist, or relevant founder experience.
Can I use this as a forwardable intro email?: Yes. Ask a mutual contact to forward it — the short, self-contained format is exactly what investors expect in a forwardable intro.

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