LinkedIn Post for a Project or Product Launch
Launch posts on LinkedIn tend to sound the same: "We're thrilled to announce…", a paragraph of features and a link. They get likes from colleagues and very little else. The launch posts that travel further start with the problem the product solves, describe what launched in words a non-expert understands, credit the team and give readers one clear thing to do — try it, give feedback, share it with someone who needs it.
This preset writes launch posts with that structure for products, features, open-source projects, side projects, reports, campaigns and internal initiatives. It includes one concrete detail or number if you provide it — beta users, time saved, months of work — because specifics are what make people stop scrolling. Describe what you launched, who it's for, the problem it solves and where people can find it.
If you launched with a team, run the post past them before publishing — people share launch posts much more readily when they've had a hand in the wording.
Example: Project or product launch post
Settings: Conversational
Input
Result
Tips
Put the link in the comments
Many creators find posts with external links get less reach. Add the link as the first comment and say so in the post.
Show it working
A short screen recording or before/after screenshot does more than any description of features.
Ask for one thing
Try it, give feedback, or share it — pick one call to action rather than three.
Frequently Asked Questions
- Should I post the launch from my profile or the company page?
- Both, ideally. Personal posts usually get much more reach than company pages, so post from your profile and reshare from the company page.
- How do I credit my team in the post?
- Mention them in your input ("credit to Ana and Tom from design") and tag them after pasting into LinkedIn, so they're notified.
- When is the best time to post a launch?
- When your audience is online — for most B2B audiences that's weekday mornings in their time zone — and when you can stay around for the first hour to reply to comments, which is when a launch post gains most of its reach.